Download or read book New Directions in Garden Tourism written by Richard W. Benfield and published by CABI. This book was released on 2020-12-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following on from the success of Garden Tourism, this book provides an update on the statistics and growth of the global phenomenon of garden visitation. It delves into new themes and contemporary trends, from art and culture to psychographic profiling of visitors and how social media and semiotics are used to enrich visitor experience and fuel motivation. In addition to these new topics, the book also expands on important areas such as the continued rise of urban gardens, garden events, historic gardens and garden economics.