Download or read book Never Mind the Sizzle...Where's the Sausage? written by David Taylor and published by John Wiley & Sons. This book was released on 2010-02-05 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !