Negative Political Advertising

Negative Political Advertising
Author :
Publisher : Routledge
Total Pages : 331
Release :
ISBN-10 : 9781135439187
ISBN-13 : 1135439184
Rating : 4/5 (184 Downloads)

Book Synopsis Negative Political Advertising by : Karen S. Johnson-Cartee

Download or read book Negative Political Advertising written by Karen S. Johnson-Cartee and published by Routledge. This book was released on 2013-12-16 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?


Negative Political Advertising Related Books

Negative Political Advertising
Language: en
Pages: 331
Authors: Karen S. Johnson-Cartee
Categories: Business & Economics
Type: BOOK - Published: 2013-12-16 - Publisher: Routledge

GET EBOOK

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech comm
Going Negative
Language: en
Pages: 256
Authors: Shanto Iyengar
Categories: Political Science
Type: BOOK - Published: 1997-08-01 - Publisher: Free Press

GET EBOOK

Citing the dangers associated with negative political advertising, a detailed study identifies its link to low voter turnout and discrimination
In Defense of Negativity
Language: en
Pages: 221
Authors: John G. Geer
Categories: Political Science
Type: BOOK - Published: 2008-07-29 - Publisher: University of Chicago Press

GET EBOOK

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elect
Feeling Politics
Language: en
Pages: 279
Authors: D. Redlawsk
Categories: Social Science
Type: BOOK - Published: 2006-06-10 - Publisher: Springer

GET EBOOK

As part of the study of emotions and politics, this book explores connections between affect and cognition and their implications for political evaluation, deci
Negative Campaigning
Language: en
Pages: 194
Authors: Richard R. Lau
Categories: Political Science
Type: BOOK - Published: 2004 - Publisher: Rowman & Littlefield

GET EBOOK

Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnou