Why are some products a hit while others never see the light of day? While there's no foolproof way to tell what will succeed and what won't, every product has

This book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (roles, processes,

More than 80% of the PMs are not having clarity on the right resources to become a PM • Nearly 50% of the PMs are taking more than 12 months to gain awareness

Iteration rules product development, but it isn't enough to produce dramatic results. This book champions Radical Product Thinking, a systematic methodology for