This book presents a world survey of multinational firms in the key parts of the service sector. The service sector has grown greatly in importance in recent ye

This book presents a world survey of multinational firms in the key parts of the service sector. The service sector has grown greatly in importance in recent ye

This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders

In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries