Multinational Retailers and Consumers in China

Multinational Retailers and Consumers in China
Author :
Publisher : Springer
Total Pages : 270
Release :
ISBN-10 : 9780230317000
ISBN-13 : 0230317006
Rating : 4/5 (006 Downloads)

Book Synopsis Multinational Retailers and Consumers in China by : J. Gamble

Download or read book Multinational Retailers and Consumers in China written by J. Gamble and published by Springer. This book was released on 2011-07-12 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.


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