The author provides an accessible and comprehensive account of the fast-paced transformation of political communication systems of the United States and the Uni

2008 Best Reference, Library Journal Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern pol

""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communi

What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issue

Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hyb