Media Work

Media Work
Author :
Publisher : John Wiley & Sons
Total Pages : 387
Release :
ISBN-10 : 9780745658117
ISBN-13 : 0745658113
Rating : 4/5 (113 Downloads)

Book Synopsis Media Work by : Mark Deuze

Download or read book Media Work written by Mark Deuze and published by John Wiley & Sons. This book was released on 2013-05-08 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.


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