Download or read book Mastering Product Experience in SaaS written by Nick Bonfiglio and published by . This book was released on 2017-11-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you¿re using traditional marketing tactics, you¿re likely struggling to scale your business quickly. That¿s because conventional marketing techniques focus on engaging prospects and users outside of the product.