Download or read book Master Data Management in Practice written by Dalton Cervo and published by John Wiley & Sons. This book was released on 2011-07-05 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM.