If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants

Marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services). Another simple defin

Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and p

In this lively and informative book, a leading retailing expert explores the impact digital technology is likely to have on all aspects of the industry. He anal

Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a