The Aging Consumer

The Aging Consumer
Author :
Publisher : Routledge
Total Pages : 274
Release :
ISBN-10 : 9781000202755
ISBN-13 : 1000202755
Rating : 4/5 (755 Downloads)

Book Synopsis The Aging Consumer by : Aimee Drolet

Download or read book The Aging Consumer written by Aimee Drolet and published by Routledge. This book was released on 2020-10-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.


The Aging Consumer Related Books

The Aging Consumer
Language: en
Pages: 274
Authors: Aimee Drolet
Categories: Psychology
Type: BOOK - Published: 2020-10-01 - Publisher: Routledge

GET EBOOK

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and o
Marketing to the Ageing Consumer
Language: en
Pages: 175
Authors: D. Stroud
Categories: Business & Economics
Type: BOOK - Published: 2012-12-14 - Publisher: Springer

GET EBOOK

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and servic
The Silver Market Phenomenon
Language: en
Pages: 514
Authors: Florian Kohlbacher
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Springer Science & Business Media

GET EBOOK

The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies a
The Aging Consumer
Language: en
Pages: 324
Authors: Aimee Drolet
Categories: Business & Economics
Type: BOOK - Published: 2011-01-11 - Publisher: Routledge

GET EBOOK

At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective
The 50 Plus Market
Language: en
Pages: 340
Authors: Dick Stroud
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

GET EBOOK

Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into