Download or read book Marketing the Magic written by John DeLancey and published by Theme Park Press. This book was released on 2017-07-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mickey Laid Bare. Disney makes it seem so easy. It's the best-marketed brand in the world, and everyone wants to do what Disney does, in selling their own product or service. It's not easy. But you *can* do it. As long as you know it starts with a story....