Marketing in a Multicultural World

Marketing in a Multicultural World
Author :
Publisher : SAGE Publications, Incorporated
Total Pages : 360
Release :
ISBN-10 : UCSC:32106011624951
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Marketing in a Multicultural World by : Janeen Arnold Costa

Download or read book Marketing in a Multicultural World written by Janeen Arnold Costa and published by SAGE Publications, Incorporated. This book was released on 1995-04-05 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global trends in emerging ethnicity - and also in global marketing - make this an especially timely book. Marketing in a Multicultural World is the perfect volume for scholars, students, and professionals in marketing and race and ethnic studies.


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