Related Books

Marketing for Ceos
Language: en
Pages: 148
Authors: Ben Legg
Categories:
Type: BOOK - Published: 2016-04-11 - Publisher:

GET EBOOK

Adknowledge Group CEO Ben Legg, a veteran of McKinsey, Coca-Cola and Google and one of the sharpest, most innovative minds in digital marketing, delivers a smar
The CEO's Guide to Marketing
Language: en
Pages: 246
Authors: Lonny Kocina
Categories: Business & Economics
Type: BOOK - Published: 2017-10-24 - Publisher: Greenleaf Book Group

GET EBOOK

This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experience
The CEO's Digital Marketing Playbook
Language: en
Pages: 250
Authors: Thomas J. Donohoe
Categories: Business & Economics
Type: BOOK - Published: 2019-11-15 - Publisher: Koehler Books

GET EBOOK

The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every comp
Marketing As Strategy
Language: en
Pages: 287
Authors: Nirmalya Kumar
Categories: Business & Economics
Type: BOOK - Published: 2004-05-05 - Publisher: Harvard Business Press

GET EBOOK

CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the funct
The Copywriter's Handbook
Language: en
Pages: 431
Authors: Robert W. Bly
Categories: Business & Economics
Type: BOOK - Published: 2007-04-01 - Publisher: Holt Paperbacks

GET EBOOK

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executi