Marketing Ethics

Marketing Ethics
Author :
Publisher : Wiley-Blackwell
Total Pages : 276
Release :
ISBN-10 : UOM:39015082718282
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Marketing Ethics by : George G. Brenkert

Download or read book Marketing Ethics written by George G. Brenkert and published by Wiley-Blackwell. This book was released on 2008-03-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.


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