Marketing Discourse

Marketing Discourse
Author :
Publisher : Routledge
Total Pages : 201
Release :
ISBN-10 : 9781134116386
ISBN-13 : 1134116381
Rating : 4/5 (381 Downloads)
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Book Synopsis Marketing Discourse by : Per Skålén

Download or read book Marketing Discourse written by Per Skålén and published by Routledge. This book was released on 2007-12-14 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, articulating a social critique and evaluation of marketing.


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