This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of exp

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate