Marketing Brands in Africa

Marketing Brands in Africa
Author :
Publisher : Springer Nature
Total Pages : 276
Release :
ISBN-10 : 9783030772048
ISBN-13 : 3030772047
Rating : 4/5 (047 Downloads)

Book Synopsis Marketing Brands in Africa by : Samuelson Appau

Download or read book Marketing Brands in Africa written by Samuelson Appau and published by Springer Nature. This book was released on 2021-09-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial topics such as the history of branding in Africa, branding approaches used by start-ups, religious organizations, political parties, and businesses in the informal economies of Africa, as well as marketing Africa as a brand using practical cases, empirical and critical approaches. With the world’s youngest population and the second-fastest growing economies, Africa has quickly become a hotbed for marketing and consumption of local and global brands. While past research has mostly focused on examining the brand image of Africa and African countries, or on branding Africa as a place for tourist consumption, what is missing is a comprehensive guide that discusses the theory and practice of branding and brands in and from Africa. Through theoretical and practical contributions, the authors of this book seek to fill the knowledge gap about branding in and from Africa.


Marketing Brands in Africa Related Books

Marketing Brands in Africa
Language: en
Pages: 276
Authors: Samuelson Appau
Categories: Business & Economics
Type: BOOK - Published: 2021-09-11 - Publisher: Springer Nature

GET EBOOK

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘la
Marketing Brands in Africa
Language: en
Pages: 0
Authors: Samuelson Appau
Categories: Business & Economics
Type: BOOK - Published: 2022-09-26 - Publisher: Palgrave Macmillan

GET EBOOK

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘la
Branding and Positioning in Base of the Pyramid Markets in Africa
Language: en
Pages: 161
Authors: Charles Blankson
Categories: Business & Economics
Type: BOOK - Published: 2019-09-10 - Publisher: Routledge

GET EBOOK

Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a
Africa's Business Revolution
Language: en
Pages: 270
Authors: Acha Leke
Categories: Business & Economics
Type: BOOK - Published: 2018-10-30 - Publisher: Harvard Business Press

GET EBOOK

The Definitive Guide to Doing Business in Africa For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunitie
Branding & Marketing You Through Teams
Language: en
Pages: 142
Authors: Donna Rachelson
Categories: Business & Economics
Type: BOOK - Published: 2013-09 - Publisher: Porcupine Press Trading Under Dgr Writing & Resear

GET EBOOK

Description of Book: Branding & Marketing YOU through Teams is the 2013 successor to author Donna Rachelson's best-selling Branding & Marketing YOU - first publ