Romancing the Market
Author | : Stephen Brown |
Publisher | : Routledge |
Total Pages | : 316 |
Release | : 2003-09-02 |
ISBN-10 | : 9781134669738 |
ISBN-13 | : 1134669739 |
Rating | : 4/5 (739 Downloads) |
Book Synopsis Romancing the Market by : Stephen Brown
Download or read book Romancing the Market written by Stephen Brown and published by Routledge. This book was released on 2003-09-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Romancing the Market is a radical rethinking of marketing understanding. The book contains essays by an international selection of the most creative contemporary marketing scholars.