Marketing and Design in the Service Sector
Author | : Saloomeh Tabari |
Publisher | : Emerald Group Publishing |
Total Pages | : 217 |
Release | : 2024-09-30 |
ISBN-10 | : 9781837972760 |
ISBN-13 | : 1837972761 |
Rating | : 4/5 (761 Downloads) |
Book Synopsis Marketing and Design in the Service Sector by : Saloomeh Tabari
Download or read book Marketing and Design in the Service Sector written by Saloomeh Tabari and published by Emerald Group Publishing. This book was released on 2024-09-30 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a practical, evidence-based vision of how to enhance and enrich customer experience through tangibles, exterior and interior design and space within the service industry. In other words, looking through the space-scape and design-scape to improve service performance to better address customer needs and desires.