Marketing Accountability for Marketing and Non-Marketing Outcomes

Marketing Accountability for Marketing and Non-Marketing Outcomes
Author :
Publisher : Emerald Group Publishing
Total Pages : 360
Release :
ISBN-10 : 9781838675639
ISBN-13 : 1838675639
Rating : 4/5 (639 Downloads)

Book Synopsis Marketing Accountability for Marketing and Non-Marketing Outcomes by : V. Kumar

Download or read book Marketing Accountability for Marketing and Non-Marketing Outcomes written by V. Kumar and published by Emerald Group Publishing. This book was released on 2021-09-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.


Marketing Accountability for Marketing and Non-Marketing Outcomes Related Books

Marketing Accountability for Marketing and Non-Marketing Outcomes
Language: en
Pages: 360
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2021-09-27 - Publisher: Emerald Group Publishing

GET EBOOK

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Marketing Accountability for Marketing and Non-Marketing Outcomes
Language: en
Pages: 273
Authors: V. Kumar
Categories: Business & Economics
Type: BOOK - Published: 2021-09-27 - Publisher: Emerald Group Publishing

GET EBOOK

Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.
Marketing in the Era of Accountability
Language: en
Pages: 132
Authors: Les Binet
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher:

GET EBOOK

This report analyses 880 IPA case studies in unprecedented detail to extract broad lessons about the critical success factors for profitable returns on marketin
Accountable Marketing
Language: en
Pages: 382
Authors: David W Stewart
Categories: Business & Economics
Type: BOOK - Published: 2016-02-05 - Publisher: Routledge

GET EBOOK

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and develop
No B.S. Direct Marketing
Language: en
Pages: 196
Authors: Dan S. Kennedy
Categories: Business & Economics
Type: BOOK - Published: 2013-04-01 - Publisher: Entrepreneur Press

GET EBOOK

Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this mark