Market-Driven Journalism

Market-Driven Journalism
Author :
Publisher : SAGE Publications, Incorporated
Total Pages : 264
Release :
ISBN-10 : 0803952538
ISBN-13 : 9780803952539
Rating : 4/5 (539 Downloads)

Book Synopsis Market-Driven Journalism by : John H. McManus

Download or read book Market-Driven Journalism written by John H. McManus and published by SAGE Publications, Incorporated. This book was released on 1994-04-29 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as reporters and photographers, to maximize return to shareholders leads to an examination of the ways such practices affect journalistic quality. John H McManus examines the application of market logic to news and its growing importance to local broadcast media. Until the mid-1980s, local television news tended to be viewed by journalists in other media as an inconsequential, market-driven medium. During the last decade, however, newspapers and network television have also found themselves to be prey to market forces as a consequence of increasing competition and a shrinking advertising market.


Market-Driven Journalism Related Books

Market-Driven Journalism
Language: en
Pages: 264
Authors: John H. McManus
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1994-04-29 - Publisher: SAGE Publications, Incorporated

GET EBOOK

This book provides a comprehensive theory of commercial news production. The author's systematic study of the way in which firms deploy resources, such as repor
All the News That’s Fit to Click
Language: en
Pages: 280
Authors: Caitlin Petre
Categories: Computers
Type: BOOK - Published: 2024-02-27 - Publisher: Princeton University Press

GET EBOOK

"Over the past fifteen years, journalism has experienced a rapid proliferation of data about online reader behavior in the form of web metrics. These newsroom m
Good News, Bad News
Language: en
Pages: 154
Authors: Jeremy Iggers
Categories: Social Science
Type: BOOK - Published: 2018-02-12 - Publisher: Routledge

GET EBOOK

In Good News, Bad News , Jeremy Iggers argues that journalism's institutionalized conversation about ethics largely evades the most important issues regarding t
The Disinformation Age
Language: en
Pages: 323
Authors: W. Lance Bennett
Categories: Business & Economics
Type: BOOK - Published: 2020-10-15 - Publisher: Cambridge University Press

GET EBOOK

This book shows how disinformation spread by partisan organizations and media platforms undermines institutional legitimacy on which authoritative information d
Innovators in Digital News
Language: en
Pages: 113
Authors: Lucy Küng
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-07-16 - Publisher: Bloomsbury Publishing

GET EBOOK

News organisations are struggling with technology transitions and fearful for their future. Yet some organisations are succeeding. Why are organisations such as