Download or read book Macmillan: A Publishing Tradition, 1843-1970 written by E. James and published by Springer. This book was released on 2001-12-11 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over one hundred and fifty years, since its founding in 1843, Macmillan has been at the heart of British publishing. This collection of essays, representing recent research in the archives at the British library, examines the firms' astute business strategy during the nineteenth century, its successful expansion into overseas markets in America and India, its complex and intriguing relations with authors such as Matthew Arnold, Thomas Hardy, Alfred Lord Tennyson, W.B.Yeats, and J.M.Keynes, with additional chapters on Macmillan Magazine and the work of a modern children's editor.