Develop a winning customer experience in the digital world Luxury consumers are changing – they come from all over the world, they are young and they are digi

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This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink th

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Managemen