Luxury Brands in Emerging Markets

Luxury Brands in Emerging Markets
Author :
Publisher : Springer
Total Pages : 254
Release :
ISBN-10 : 9781137330536
ISBN-13 : 1137330538
Rating : 4/5 (538 Downloads)

Book Synopsis Luxury Brands in Emerging Markets by : G. Atwal

Download or read book Luxury Brands in Emerging Markets written by G. Atwal and published by Springer. This book was released on 2014-03-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies.


Luxury Brands in Emerging Markets Related Books

Luxury Brands in Emerging Markets
Language: en
Pages: 254
Authors: G. Atwal
Categories: Business & Economics
Type: BOOK - Published: 2014-03-07 - Publisher: Springer

GET EBOOK

This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It s
The Value of Luxury
Language: en
Pages: 452
Authors: Beata Stępień
Categories: Business & Economics
Type: BOOK - Published: 2020-10-12 - Publisher: Springer Nature

GET EBOOK

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies ha
Global Luxury
Language: en
Pages: 293
Authors: Pierre-Yves Donzé
Categories: Business & Economics
Type: BOOK - Published: 2017-10-05 - Publisher: Springer

GET EBOOK

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed t
Luxury and Fashion Marketing
Language: en
Pages: 140
Authors: Satyendra Singh
Categories: Business & Economics
Type: BOOK - Published: 2020-12-06 - Publisher: Routledge

GET EBOOK

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.
The Luxury Strategy
Language: en
Pages: 408
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers

GET EBOOK

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No