Lean Agile Marketing

Lean Agile Marketing
Author :
Publisher : Cxconversion Limited
Total Pages :
Release :
ISBN-10 : 0995746508
ISBN-13 : 9780995746503
Rating : 4/5 (503 Downloads)

Book Synopsis Lean Agile Marketing by : Femi Olajiga

Download or read book Lean Agile Marketing written by Femi Olajiga and published by Cxconversion Limited. This book was released on 2017-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to implement Agile marketing and how other marketers adopted Agile, you will develop the knowledge, understanding, and confidence required to apply Scrum, Kanban and other Agile frameworks. Agile Marketing explains how to apply agile methodologies to marketing. The book contains a realistic and actionable guide to starting agile in marketing, including practical examples and more detailed case studies of different types of agile marketing teams which illustrate the application of agile within marketing teams from start to finish. You will learn how to apply lean and agile principles to marketing planning and execution on a very practical level, including how to: 1. Building skills required for adaptive marketing planning and execution to reduce campaign cost. 2. Learn and understand techniques to deliver your marketing campaigns on time and on budget. Visualise workflow in order to limit work-in-progress, decrease burden for the marketing teams and increase task completion rate. 3. Learn how to become a successful and collaborative marketing team member. As team leaders and managers, you will also learn how to collaborate with your direct reports. Rationalize meetings and manage time more effectively. 4. You will learn the mindset of highly successful Agile marketing professionals. Set up marketing teams to execute marketing campaigns. 5. Develop marketing campaigns based on customer experience and analytics insights. 6.Create self-organizing teams to make the job of the CMO and senior managers easier. 7. Reduce micro-management and improve team morale and job satisfaction. 8. Change the team's mindset to improve collaboration and communication between team members. 9. Eliminate marketing team's time and budget wastage. 10. Understand effective team composition and skill requirements to create an agile marketing team that builds on existing team members' skill sets. The book's key contribution, however, is that it goes deeper than just the practical application of agile in the context of marketing: it introduces insights from psychology which inform how marketing teams can increase collaboration, work smarter and more productively, and how this, in turn, can improve overall customer experiences.


Lean Agile Marketing Related Books

Lean Agile Marketing
Language: en
Pages:
Authors: Femi Olajiga
Categories:
Type: BOOK - Published: 2017-02 - Publisher: Cxconversion Limited

GET EBOOK

Learn how to implement Agile marketing and how other marketers adopted Agile, you will develop the knowledge, understanding, and confidence required to apply Sc
The Six Disciplines of Agile Marketing
Language: en
Pages: 304
Authors: Jim Ewel
Categories: Business & Economics
Type: BOOK - Published: 2020-10-06 - Publisher: John Wiley & Sons

GET EBOOK

Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Ag
Scaling Lean
Language: en
Pages: 305
Authors: Ash Maurya
Categories: Business & Economics
Type: BOOK - Published: 2016 - Publisher: Penguin

GET EBOOK

"Scaling Lean offers an invaluable blueprint for modeling startup success. You'll learn the essential metrics that measure the output of a working business mode
Hacking Marketing
Language: en
Pages: 290
Authors: Scott Brinker
Categories: Business & Economics
Type: BOOK - Published: 2016-03-02 - Publisher: John Wiley & Sons

GET EBOOK

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than i
The Agile Marketer
Language: en
Pages: 240
Authors: Roland Smart
Categories: Business & Economics
Type: BOOK - Published: 2016-02-09 - Publisher: John Wiley & Sons

GET EBOOK

The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer