This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better u

Based on the commonly held assumption that we now live in a world that is ‘on the move’, with growing opportunities for both real and virtual travel and the

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within

This new volume illustrates how one of the most rapidly evolving industries in the world—travel and tourism—has transcended its immediate economic concerns

Routledge Introductions to Applied Linguistics is a series of introductory level textbooks covering the core topics in Applied Linguistics, primarily designed f