′The book is a theoretically rich and sophisticated contribution to the development of knowledge society studies and to the analysis of the many puzzles of in

Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

The book examines key topics such as interpersonal and family relationships in old age, media portrayals of aging, cultural variations in intergenerational comm

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Negus and Pickering provide a clear and logical way of understanding what we describe as creative, and how this term has become central to attaching cultural va