"Key Themes in Media Theory is wonderfully wide-ranging and deservedly destined to become a key text for students of Media Studies." Professor John Storey, Univ

Key Themes is a critical introduction to key theories of media for undergraduate students.

The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within pa

This fully revised and updated edition provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication.

What are the main influences on the formation of self-identity? What role do language and non-verbal communication play in the construction and display of ident