Download or read book It's Not what You Sell, It's what You Stand for written by Roy Spence and published by Penguin. This book was released on 2009 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A forefront advertising executive identifies the potential of a goal-oriented business strategy that focuses on an entire company, in a guide that shares his success stories with such companies as Wal-Mart and Southwest Airlines. 20,000 first printing.