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A breakthrough guide to the real lessons of business Have you ever noticed that individuals of brilliance often fall short of their true potential? Great ideas,
The Customer Is Not Always Right
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Being Wrong
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To err is human. Yet most of us go through life assuming (and sometimes insisting) that we are right about nearly everything, from the origins of the universe t
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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketin