Download or read book International Marketing in the Network Economy written by F. Kohlbacher and published by Springer. This book was released on 2007-10-23 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.