Download or read book Intercultural Communication & Ideology written by Adrian Holliday and published by SAGE Publications. This book was released on 2010-12-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative 'grammar' of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.