Download or read book Inbox: Learn how to create & send effective email marketing campaigns. written by Dhugal Dennison and published by Lulu.com. This book was released on 2012-05-16 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Email is more relevant today than it has ever been. With over 3.6 billion email accounts and a higher return on investment than any other marketing medium; isn't it time you discovered the power of email marketing? This short book guides you through the basics of how to use email as an effective marketing tool by delving into the murky facts and stats to bring you a conclusive answer to: When time of day is best to send my campaigns? Should I use images, HTML or simple plain text? What words should I use and not use? What do I need to check before I send my campaign? Should I buy or build email list DATA? Plus, much more..