In Defense of Advertising

In Defense of Advertising
Author :
Publisher : Greenwood
Total Pages : 200
Release :
ISBN-10 : UOM:39015009117410
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis In Defense of Advertising by : Jerry Kirkpatrick

Download or read book In Defense of Advertising written by Jerry Kirkpatrick and published by Greenwood. This book was released on 1994 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theoretical defense of advertising, based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. The author defends advertising because it appeals to the self-interest of consumers and promotes the profit-making gains of the capitalists.


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