Download or read book Iconography and Electronics Upon a Generic Architecture written by Robert Venturi and published by MIT Press. This book was released on 1996 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Venturi, who along with his partner, Denise Scott Brown, has made the vulgar acceptable and found virtue in the commercial, the kitsch, and the ordinary, is repected equally as a theorist and an architect who communicates his architectural ideas, formal and verbal, with grace and wit. These essays, letters, reports, lectures, manifestos, and polemic texts offer a candid, uncensored view from the drafting room. 117 illustrations.