How to Market Books

How to Market Books
Author :
Publisher : Routledge
Total Pages : 495
Release :
ISBN-10 : 9781317646372
ISBN-13 : 1317646371
Rating : 4/5 (371 Downloads)

Book Synopsis How to Market Books by : Alison Baverstock

Download or read book How to Market Books written by Alison Baverstock and published by Routledge. This book was released on 2015-02-11 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock’s How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: a number of new case studies detailed coverage of individual market segments checklists and summaries of key points several new chapters a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University.


How to Market Books Related Books

How to Market Books
Language: en
Pages: 495
Authors: Alison Baverstock
Categories: Social Science
Type: BOOK - Published: 2015-02-11 - Publisher: Routledge

GET EBOOK

'Baverstock is to book marketing what Gray is to anatomy; the undisputed champion.' Richard Charkin, Executive Director of Bloomsbury Publishing and President E
The Scribe Method
Language: en
Pages: 300
Authors: Tucker Max
Categories: Reference
Type: BOOK - Published: 2021-04-15 - Publisher: Lioncrest Publishing

GET EBOOK

Ready to write your book? So why haven’t you done it yet? If you’re like most nonfiction authors, fears are holding you back. Sound familiar? Is my idea goo
Adorno, Foucault and the Critique of the West
Language: en
Pages: 193
Authors: Deborah Cook
Categories: Philosophy
Type: BOOK - Published: 2018-11-27 - Publisher: Verso Books

GET EBOOK

The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuabl
Self-Publishing Made Simple
Language: en
Pages:
Authors: April Cox
Categories:
Type: BOOK - Published: 2021-09-15 - Publisher:

GET EBOOK

1001 Ways to Market Your Books
Language: en
Pages: 480
Authors: John Kremer
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher: Open Horizons

GET EBOOK