Download or read book How to Create Demand for Your Service: Limit the Supply and the Value Goes Up written by Bob Oros and published by Lulu.com. This book was released on 2017-07-13 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is an unlimited supply your product becomes a commodity. Limit the supply, the demand increases and the value goes up. A restaurant always had a line waiting to get in to eat. When asked why he didn't expand his seating, he said that waiting in line was part of the mystique of eating at his establishment and if that changed, he might lose business. If people think a place is worth waiting in line for, it must be great.