How Attention Works

How Attention Works
Author :
Publisher : MIT Press
Total Pages : 148
Release :
ISBN-10 : 9780262039260
ISBN-13 : 0262039265
Rating : 4/5 (265 Downloads)

Book Synopsis How Attention Works by : Stefan Van Der Stigchel

Download or read book How Attention Works written by Stefan Van Der Stigchel and published by MIT Press. This book was released on 2019-03-12 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: How we filter out what is irrelevant so we can focus on what we need to know. We are surrounded by a world rich with visual information, but we pay attention to very little of it, filtering out what is irrelevant so we can focus on what we think we need to know. Advertisers, web designers, and other “attention architects” try hard to get our attention, promoting products with videos on huge outdoor screens, adding flashing banners to websites, and developing computer programs with blinking icons that tempt us to click. Often they succeed in distracting us from what we are supposed to be doing. In How Attention Works, Stefan Van der Stigchel explains the process of attention and what the implications are for our everyday lives. The visual attention system is efficient, Van der Stigchel writes, because it doesn't waste energy processing every scrap of visual data it receives; it gathers only relevant information. We focus on one snippet of information and assume that everything else is stable and consistent with past experience; that's why most people miss even the most glaring continuity errors in films. If an object doesn't meet our expectations, chances are we won't see it. Van der Stigchel makes his case with examples from real life, explaining, among other things, the limitations of color perception (and why fire trucks shouldn't be red); the importance of location (security guards and radiologists, for example, have to know where to look); the attention-getting properties of faces and spiders; what we can learn from someone else's eye movements; why we see what we expect to see (magicians take advantage of this); and visual neglect and unattended information.


How Attention Works Related Books

How Attention Works
Language: en
Pages: 148
Authors: Stefan Van Der Stigchel
Categories: Psychology
Type: BOOK - Published: 2019-03-12 - Publisher: MIT Press

GET EBOOK

How we filter out what is irrelevant so we can focus on what we need to know. We are surrounded by a world rich with visual information, but we pay attention to
The Attention Economy and How Media Works
Language: en
Pages: 161
Authors: Karen Nelson-Field
Categories: Business & Economics
Type: BOOK - Published: 2020-01-04 - Publisher: Springer Nature

GET EBOOK

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and serious
The Psychology of Attention
Language: en
Pages: 516
Authors: Harold Pashler
Categories: Psychology
Type: BOOK - Published: 1999-07-26 - Publisher: MIT Press

GET EBOOK

In the past two decades, attention has been one of the most investigated areas of research in perception and cognition. However, the literature on the field con
Effortless Attention
Language: en
Pages: 459
Authors: Brian Bruya
Categories: Medical
Type: BOOK - Published: 2010-04-09 - Publisher: MIT Press

GET EBOOK

The phenomena of effortless attention and action and the challenges they pose to current cognitive models of attention and action.
Attention
Language: en
Pages: 489
Authors: Addie Johnson
Categories: Psychology
Type: BOOK - Published: 2004 - Publisher: SAGE

GET EBOOK

Attention: Theory and Practice provides a balance between a readable overview of attention and an emphasis on how theories and paradigms for the study of attent