Haute 'luxury' branding

Haute 'luxury' branding
Author :
Publisher : Librinova
Total Pages : 506
Release :
ISBN-10 : 9791026270454
ISBN-13 :
Rating : 4/5 ( Downloads)

Book Synopsis Haute 'luxury' branding by : Philippe Mihailovich

Download or read book Haute 'luxury' branding written by Philippe Mihailovich and published by Librinova. This book was released on 2020-12-10T00:00:00Z with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: HAUTE LUXURY BRANDING is an indispensable guide for Luxury and Fashion Professionals, Entrepreneurs and Business School students. It serves to act as a foundation that covers the key theoretical models used in Parisian Luxury and Fashion business schools. It reveals the strategic thinking of true haute luxury artists and maisons and how they differ to brands. This kind of thinking will not be found in American texts on branding and provides unique strategic insights for luxury branding professionals, entrepreneurs and students worldwide. HAUTE LUXURY BRANDING examines how the origins of early luxury and early branding still exert their influence on perceptions today. It spells out large differences in strategic management of creative luxury brands from a French perspective in comparison to the more commercial approach that the British and Americans adopted from the industrial revolution onwards. Most importantly is the presentation of the HAUTE LUXE Luxury Pyramid and its strategic relevance. Complex models have been simplified to ensure that the reader will be able to understand and apply them even if they have no business education at all. More importantly, the thinking can be applied equally to add perceptual value to online platforms, mass market and branded B2B alike


Haute 'luxury' branding Related Books

Haute 'luxury' branding
Language: en
Pages: 506
Authors: Philippe Mihailovich
Categories: Business & Economics
Type: BOOK - Published: 2020-12-10T00:00:00Z - Publisher: Librinova

GET EBOOK

HAUTE LUXURY BRANDING is an indispensable guide for Luxury and Fashion Professionals, Entrepreneurs and Business School students. It serves to act as a foundati
Research Handbook on Luxury Branding
Language: en
Pages: 365
Authors: Felicitas Morhart
Categories: Business & Economics
Type: BOOK - Published: 2020-04-24 - Publisher: Edward Elgar Publishing

GET EBOOK

Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering d
Haute Luxury Branding
Language: en
Pages: 0
Authors: Philippe Mihailovich
Categories:
Type: BOOK - Published: 2021 - Publisher:

GET EBOOK

The Luxury Strategy
Language: en
Pages: 408
Authors: Jean-Noël Kapferer
Categories: Business & Economics
Type: BOOK - Published: 2012-09-03 - Publisher: Kogan Page Publishers

GET EBOOK

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No
International Luxury Brand Strategy
Language: en
Pages: 251
Authors: Pierre Xiao Lu
Categories: Business & Economics
Type: BOOK - Published: 2021-11-21 - Publisher: Routledge

GET EBOOK

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop