Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the

The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse.

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra K

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media

This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step