Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of t

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely c

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should pos

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue