Handbook on Electronic Commerce
Author | : Michael Shaw |
Publisher | : Springer Science & Business Media |
Total Pages | : 714 |
Release | : 2012-12-06 |
ISBN-10 | : 9783642583278 |
ISBN-13 | : 364258327X |
Rating | : 4/5 (27X Downloads) |
Download or read book Handbook on Electronic Commerce written by Michael Shaw and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. This handbook examines most aspects of electronic commerce, including electronic storefronts, online business, consumer interface, business-to-business networking, digital payment, legal issues, information product development, and electronic business models. An indispensable reference for professionals in e-commerce and Internet business.