Handbook of Research on the Platform Economy and the Evolution of E-Commerce

Handbook of Research on the Platform Economy and the Evolution of E-Commerce
Author :
Publisher : IGI Global
Total Pages : 554
Release :
ISBN-10 : 9781799875468
ISBN-13 : 1799875466
Rating : 4/5 (466 Downloads)

Book Synopsis Handbook of Research on the Platform Economy and the Evolution of E-Commerce by : Ertz, Myriam

Download or read book Handbook of Research on the Platform Economy and the Evolution of E-Commerce written by Ertz, Myriam and published by IGI Global. This book was released on 2021-10-15 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Over the last decade, with the rise of applications and mobile technology, that stream of research has extended to the collaborative economy, more colloquially known as the sharing economy. The commonality between e-commerce and collaborative consumption being that they both occur online and rely predominantly on platforms. The Handbook of Research on the Platform Economy and the Evolution of E-Commerce is a comprehensive reference book offering a holistic perspective of the platform economy by connecting the e-commerce and collaborative economy streams into a common framework. As such, this integrated perspective offers a clearer understanding of the key trends in research and in managerial action, as well as an agenda for future studies and practice. This handbook emphasizes how the digital transition will create an increased merging between physical and digital activities, as well as the challenges and opportunities pertaining to this trend. Covering topics including sharing economy, Marketing 4.0, and digital applications, this book is essential for marketers, managers, executives, students, researchers, and academicians.


Handbook of Research on the Platform Economy and the Evolution of E-Commerce Related Books

Handbook of Research on the Platform Economy and the Evolution of E-Commerce
Language: en
Pages: 554
Authors: Ertz, Myriam
Categories: Business & Economics
Type: BOOK - Published: 2021-10-15 - Publisher: IGI Global

GET EBOOK

In the past two decades, research on electronic commerce and platforms has thrived. Tremendous academic research has been conducted on this specific concept. Ov
Handbook of Research on Social Impacts of E-Payment and Blockchain Technology
Language: en
Pages: 561
Authors: Lai, P.C.
Categories: Business & Economics
Type: BOOK - Published: 2021-12-10 - Publisher: IGI Global

GET EBOOK

The social landscape is undergoing a global change with the emergence of e-payment and blockchain technology. This new technology changes the ways in which cons
Empirical Research for Futuristic E-Commerce Systems: Foundations and Applications
Language: en
Pages: 363
Authors: Bilgaiyan, Saurabh
Categories: Business & Economics
Type: BOOK - Published: 2022-06-24 - Publisher: IGI Global

GET EBOOK

Recently, there has been an increase in the number of e-commerce users. This has caused online shopping to become a new and challenging market for e-commerce ve
Handbook of Research on Digital Transformation Management and Tools
Language: en
Pages: 765
Authors: Pettinger, Richard
Categories: Business & Economics
Type: BOOK - Published: 2022-06-30 - Publisher: IGI Global

GET EBOOK

Advances in digital technologies continue to impact all areas of life, including the business sector. Digital transformation is ascertained to usher in the digi
Advancing SMEs Toward E-Commerce Policies for Sustainability
Language: en
Pages: 354
Authors: Potluri, Rajasekhara Mouly
Categories: Business & Economics
Type: BOOK - Published: 2022-12-16 - Publisher: IGI Global

GET EBOOK

When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, an