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Authors: El-Gohary, Hatem
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Type: BOOK - Published: 2021-06-25 - Publisher: IGI Global

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The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession,
IoT, Digital Transformation, and the Future of Global Marketing
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"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights
Handbook of Research on Museum Management in the Digital Era
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While digital tools are not new to museum management, more activities are being performed through their use in order to attract visitors, enrich the cultural ex
Handbook of Research on Global Perspectives on International Advertising
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International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international
Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism
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"This book is aimed at researchers who want to improve their understanding of the strategic role of new digital technologies in the field of cultural tourism, o