This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.

New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook o

Quality Management System Handbook for Product Development Companies describes a systematic approach for quality management and continuous improvement via a for

Managing the Dynamics of New-Product Development Processes merges product-based planning, process modelling, process execution, probabilistic simulations, and s

The Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-def