Handbook of Marketing

Handbook of Marketing
Author :
Publisher : SAGE
Total Pages : 618
Release :
ISBN-10 : 1412921201
ISBN-13 : 9781412921206
Rating : 4/5 (206 Downloads)
GET BOOK
Book Synopsis Handbook of Marketing by : Barton A Weitz

Download or read book Handbook of Marketing written by Barton A Weitz and published by SAGE. This book was released on 2006-08-11 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.


Handbook of Marketing Related Books

Handbook of Marketing
Language: en
Pages: 618

Handbook of Marketing

Authors: Barton A Weitz
Categories: Business & Economics
Type: BOOK - Published: 2006-08-11 - Publisher: SAGE

GET EBOOK

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domain
Handbook of Marketing Strategy
Language: en
Pages: 529

Handbook of Marketing Strategy

Authors: Venkatesh Shankar
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Edward Elgar Publishing

GET EBOOK

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi
Handbook of Marketing Scales
Language: en
Pages: 568

Handbook of Marketing Scales

Authors: William O. Bearden
Categories: Business & Economics
Type: BOOK - Published: 1999-11-12 - Publisher: SAGE

GET EBOOK

A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are p
Handbook of Marketing Decision Models
Language: en
Pages: 621

Handbook of Marketing Decision Models

Authors: Berend Wierenga
Categories: Business & Economics
Type: BOOK - Published: 2008-09-05 - Publisher: Springer Science & Business Media

GET EBOOK

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol
Handbook of the Economics of Marketing
Language: en
Pages: 634

Handbook of the Economics of Marketing

Authors:
Categories: Business & Economics
Type: BOOK - Published: 2019-09-19 - Publisher: Elsevier

GET EBOOK

Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, p