Handbook of Market Research

Handbook of Market Research
Author :
Publisher : Springer
Total Pages : 0
Release :
ISBN-10 : 3319574116
ISBN-13 : 9783319574110
Rating : 4/5 (110 Downloads)

Book Synopsis Handbook of Market Research by : Christian Homburg

Download or read book Handbook of Market Research written by Christian Homburg and published by Springer. This book was released on 2021-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.


Handbook of Market Research Related Books

Handbook of Market Research
Language: en
Pages: 0
Authors: Christian Homburg
Categories: Business & Economics
Type: BOOK - Published: 2021-12-03 - Publisher: Springer

GET EBOOK

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app
The Handbook of Marketing Research
Language: en
Pages: 721
Authors: Rajiv Grover
Categories: Business & Economics
Type: BOOK - Published: 2006-06-23 - Publisher: SAGE

GET EBOOK

The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented fi
The International Handbook of Market Research Techniques
Language: en
Pages: 6
Authors: Robin Birn
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Kogan Page Publishers

GET EBOOK

* Standard text dealing with market research techniques
A Handbook
Language: en
Pages: 218
Authors: Rebecca Elmore-Yalch
Categories: Transportation
Type: BOOK - Published: 1998 - Publisher: Transportation Research Board

GET EBOOK

Focuses on the status of market research as practiced in transit agencies and identifies major market issues confronting them. The handbook also evaluates marke
Handbook of Qualitative Research Methods in Marketing
Language: en
Pages: 609
Authors: Russell W. Belk
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Edward Elgar Publishing

GET EBOOK

A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursui