Handbook of CRM

Handbook of CRM
Author :
Publisher : Routledge
Total Pages : 460
Release :
ISBN-10 : 9781136400179
ISBN-13 : 1136400176
Rating : 4/5 (176 Downloads)

Book Synopsis Handbook of CRM by : Adrian Payne

Download or read book Handbook of CRM written by Adrian Payne and published by Routledge. This book was released on 2012-07-26 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that underlie successful CRM rather than the plethora of systems that can be used to implement it. Based on recent knowledge, it is underpinned by: * Clear and comprehensive explanations of the key concepts in the field * Vignettes and full cases from major businesses internationally * Definitive references and notes to further sources of information on every aspect of CRM * Templates and audit advice for assessing your own CRM needs and targets The most lucid, comprehensive and important overview of the subject and an invaluable tool in enabling the connection of the major principles to the real world of business.


Handbook of CRM Related Books

Handbook of CRM
Language: en
Pages: 460
Authors: Adrian Payne
Categories: Business & Economics
Type: BOOK - Published: 2012-07-26 - Publisher: Routledge

GET EBOOK

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of C
Customer Relationship Management Systems Handbook
Language: en
Pages: 266
Authors: Duane E. Sharp
Categories: Business & Economics
Type: BOOK - Published: 2002-07-19 - Publisher: CRC Press

GET EBOOK

This handbook provides a detailed description and analysis of the concepts, processes, and technologies used in the development and implementation of an effecti
Salesforce CRM
Language: en
Pages: 608
Authors: Paul Goodey
Categories: Computers
Type: BOOK - Published: 2013-01-01 - Publisher: Packt Publishing Ltd

GET EBOOK

A practical guide which will help to discover how to setup and configure the Salesforce CRM application. It offers solutions and practical examples on how to fu
Oracle Siebel CRM 8 Developer's Handbook
Language: en
Pages: 806
Authors: Alexander Hansal
Categories: Computers
Type: BOOK - Published: 2011-04-26 - Publisher: Packt Publishing Ltd

GET EBOOK

A practical book and eBook for configuring, automating, and extending Siebel CRM applications.
Handbook of Marketing Decision Models
Language: en
Pages: 621
Authors: Berend Wierenga
Categories: Business & Economics
Type: BOOK - Published: 2008-09-05 - Publisher: Springer Science & Business Media

GET EBOOK

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol